Nike Vision Creative Direction 2018 samples
Nike vision project screenshots.
Click on each cover and scroll left and right to see full version of each edition.
Vidvoy is a video documenting app to be used by young tourists (Ages 18-30), to solve the problem of the difficulties in organizing and sharing their travel experience.
I believe that traveling can open your eyes to expanding your horizons while experiencing a new culture shock. It enables you to learn about a variety of cultures, languages, and fashions, while viewing the world from a different perspective. When I travel, I would much appreciate the photos and videos to be organized and edited immediately after capturing so I can combine them to make a short film of my experience to share with others.
The most important thing for young travelers is to have all of their videos organized and easily editable while traveling. The problem is that while traveling, most travelers have no time to work on their videos. This causes them to lose interest and become disorganized. The way one shares memories is as important as the moment they spent capturing them. If the editing and sharing process is not coordinated correctly, the moment itself is not quite as memorable.
CULTURAL RELEVANCE STATEMENT
Young travelers like to share their experiences and seek inspiration for their next adventure. Around 76% of these travelers use their mobile device to record videos and take pictures. Another 83% said that they like to share their videos and pictures with friends and family on social media.
Project: ELIF - Tagline: UNCOVER FASHION
Based ethnographic research, it became clear that there is no mainstream hijab brand available in New York City. In order to solve this, the idea was born to provide a high-end fashion line to the Middle Eastern women in the Western world. With the tagline, "Uncover Fashion", Elif aims to encourage Middle Eastern women in the New York City to take fashion into their own hands while still partaking in their culture. The brand, Elif, is intended to have a modern and elegant look, yet reflect the Middle Eastern tradition. Through this lens, Middle Eastern women can confidently and creatively have a look that is viewed as cosmopolitan yet still holds on to their ancient customs.
To give the brand its tone, Elif is based on the high-end fashion trends of Paris, London and New York City. The name “ELIF” is the first letter of the Arabic alphabet that holds a significant meaning in the Middle Eastern culture. In addition, a crescent is incorporated with the name as an iconography that symbolizes the Islamic world.
Magazine ads, traditional posters, and bus stop ads are the marketing strategy to reach out to the target audience. The ads would be strategically placed in shopping malls as well as around schools in New York City to appeal to the younger generations of Middle Eastern women.
\BRANDING - VISUAL IDENTITY
New York Auto Depot is a car dealership that wanted to give a brand new look to the company, which is unique and different from all competitors. The current visual marketing tools were ineffective so NYAD asked for a visual identity to help them gain new customers on Long Island and New York City.
After researching the company, it was clear that NYAD needed a better look to gain more clients that could lead them to
a successful business. The final choice of the logo was a simple style design, showing the initials of the Depot by using Helvetica font that showed a modern feel to the brand. The logo is in two versions color scheme versions. The words below the initials can be black or white depending on what background is it used on.
A series of health poster designed for a non-profit organization working in Farmingdale State College.