\BRANDING - VISUAL IDENTITY
New York Auto Depot is a car dealership that wanted to give a brand new look to the company, which is unique and different from all competitors. The current visual marketing tools were ineffective so NYAD asked for a visual identity to help them gain new customers on Long Island and New York City.
After researching the company, it was clear that NYAD needed a better look to gain more clients that could lead them to
a successful business. The final choice of the logo was a simple style design, showing the initials of the Depot by using Helvetica font that showed a modern feel to the brand. The logo is in two versions color scheme versions. The words below the initials can be black or white depending on what background is it used on.